The Conscious Capitalism movement made a big splash last week in our small city. A half-day conference featuring a keynote by Trader Joe’s founder Doug Rauch attracted over 100 local business leaders. The appeal to make business decisions in the context of community needs is long overdue.
Those of us raised in a business culture characterized by a focus on bottom line results to the exclusion of all else are having our consciousness raised. We must retrofit a new way of doing business or face consistent societal pressure for government to further regulate business activities.
Most often, companies wishing to burnish their brand donate to charities and participate in highly visible community activities. The public relations benefit is undeniable but the Continue reading “Retrofitting Conscious Capitalism”