Now is the time to invest in green energy

This post was published in the Rochester Business Journal on July 17, 2020.

Carbon-neutral green retro style grunge seal - Vector Illustration

The pandemic has knocked a surging economy flat on its back.  Predictions on its recovery range from the V-shaped curve we’d all like to see to the forecast by the Congressional Budget Office that implies it will take a decade to return to our former glory.  Many, including Wall Street Journal columnist John Stoll suggest we put our green dreams on hold saying, “businesses that were trying to save the world are now simply trying to save themselves.”  It’s a fair point.  But it ignores some fundamental principles of how we should analyze our businesses at the bottom of the cycle and make strategic investment decisions.

Guiding a company out of distress into a stable and competitive future is no small task.  Survivors will have spent time reevaluating their companies with an eye toward eliminating unproductive activities and unprofitable products and services.  The outcome for those who succeed will no doubt be a leaner, more efficient enterprise.  A disciplined approach to restructuring balance sheets and operations will yield an opportunity to develop new strategies for the future.  And, those new strategies should include green energy and carbon neutrality.

We all know the big picture.  Nicely summarized by the Trump administration’s National Climate Assessment, “Human-induced climate change means much more than just hotter weather… These changes… [will] affect human health, water supply, agriculture, Continue reading “Now is the time to invest in green energy”