Have you ever repeated a phrase so often that you find you’ve forgotten what it means? In a group meeting this week, I referred to a company’s “mission” using a phrase that I’ve repeated for years. A new member of the group challenged me and threw me off balance. What I was really referring to was the company’s purpose.
Simon Sinek, author of “Start with Why” and a speaker whose TED talk is among the most watched in history (over 41 million views), Continue reading “Mission vs. purpose: the what and why of doing what we do”