Mission vs. purpose: the what and why of doing what we do

mission1Have you ever repeated a phrase so often that you find you’ve forgotten what it means?  In a group meeting this week, I referred to a company’s “mission” using a phrase that I’ve repeated for years.  A new member of the group challenged me and threw me off balance.  What I was really referring to was the company’s purpose.

Simon Sinek, author of “Start with Why” and a speaker whose TED talk is among the most watched in history (over 41 million views), Continue reading “Mission vs. purpose: the what and why of doing what we do”

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